Ooh La La, it’s Boo La La!

Marketwire / Press Release / September 9, 2010 14:20 ET

An exciting rebrand launches and changes the Canadian costume industry forever…

VANCOUVER, BRITISH COLUMBIA–(Marketwire – Sept. 9, 2010) – After 25 years Carol’s Costume Corner is thrilled to announce they’ve rebranded! The store, located in North Vancouver, is now called… wait for it… BOO LA LA! And the crowd goes wild!

Boo La La is making costume history with this modern approach to dress up. The new website, name, logo and look regard the future of the industry and provide customers with cutting edge style and service (including the NEW addition of online shopping!)

Whether looking for the perfect Halloween costume or a great ‘get up’ for a theme party, the Boo La La team rocks the look every time. With their strong fashion background they understand not only the key costume trends, but also the proper fit and style. Boo La La ensures an amazing costume every time! They rock the look so you can rock the party.

The rebranded elements will be rolled out in stages, with the first pieces launching September 9, 2010.

We can’t wait to show you our new look, so come visit us soon at our North Vancouver location or at our NEW pop-up shop location in Sinclair Center (launching October 1st).

Life’s more fun in costume!

ABOUT BOO LA LA

Boo La La (previously “Carol’s Costume Corner”), located in North Vancouver, is one of Canada’s most reputable and successful costume stores. The store offers thousands of costumes for rent (many of which being gorgeous vintage threads), hundreds for sale and a large assortment of costume accessories and wigs. Plus, now you can buy your favourite costume online from anywhere in North America!

Since 1985, Boo La La has been supplying Canada with the most sought after costumes and high quality vintage assortments. With exceptional personalized costume styling, Boo La La is renowned for their complete head-to-toe shopping experience.

North Vancouver Store & Head Office:

152 East 2nd Street
North Vancouver, B.C.
V7L 1C3
Phone: 604-986-4880
Email: info@boolalacostumes.com

Hours (January – September 2010):
Tuesday – Saturday
11am to 7pm

Limited-time ‘pop-up’ shop – Opening October 1st:

Sinclair Center
757 West Hastings Street
Vancouver, B.C.
V6C 1A1
Phone: Call our North Vancouver store for details 604-986-4880
Email: info@boolalacostumes.com

MEET THE BOO LA LA TEAM!

Laurie Sluchinksi is the Owner of Boo La La (previously Carol’s Costume Corner) and took over the 25 year old business in 2005.

Having always been fond of playing dress-up as a child, Sluchinski graduated university with a degree in women’s studies before heading to Montreal for fashion school. While she enjoyed that scene, it wasn’t until she attended a costume boot camp back in Vancouver that she really fell into her niche. And the rest is history!

Chris Bolton is the Manager of Boo La La (previously Carol’s Costume Corner) and also happens to be the unstoppable entertainer extraordinaire, known to many as ‘Conni Smudge’.

The Unstoppable Conni Smudge is a past Entertainer of the Year, Miss Odyssey 2006/2007, Wonderlust Queen #1 and Mother to the House of Opulence. Wowing crowds with her over the top interpretations is still one of Mz. Smudge’s biggest thrills. Performing for the masses all over this great planet is her finest achievement. After finally finding her niche Conni/Chris is now Manager at Large for the best Costume house in Canada! Boo La La in North Vancouver is feeding this performer’s creative spirit and the customers love it.

For additional information please visit www.boolalacostumes.com or contact Karran Finlay at 604-734-4223.

Original article source: Ooh La La, it’s Boo La La!