By Karran Finlay Marketing, August 24, 2010
Carol’s Costume Corner has some very exciting changes ahead! KFM is delighted to have been awarded the position of Marketing Agency in charge of rebranding the “costume corner” – not an easy task when the business is over 25 years old. The well established costume shop has a loyal client following and boasts the best costume assortment in Canada, if not North America.
Rebranding, especially when a brand is already quite established, can be a tricky process. Working with web design company SplitMango, our respective teams have strategically created a new brand identity for this industry leading store. This includes many big changes to the brand’s logo, brand name, image, marketing strategy, and advertising themes. The new website and marketing pieces will start appearing as of September 1st.
The NEW name, ‘Boo La La’ embodies the brand’s quality, unique service offering, and fun quirky culture – a culture full of fun emotion that is felt by customers every time they interact with the brand. We truly feel there is no other costume shop in Canada that offers such an all-encompassing quality costume experience.
Boo La La, located in North Vancouver, is one of Canada’s most reputable and successful costume stores. The store offers thousands of costumes for rent (many of which being gorgeous vintage threads), hundreds for sale and a large assortment of costume accessories and wigs. AND, as of this September, costumes will be available for sale online! Woohoo! Costume shopping online has never been so great!
Since 1980, Carol’s Costume Corner (now ‘Boo La La’) has been supplying Canada with the most sought after costumes and high quality vintage assortment. With exceptional personalized costume styling, they’re renowned for their complete head-to-toe shopping experience.
Original Article: A Costume Shop’s Rebrand. And a New Era of Costume for Canada